How To Turn Your Product Into A Commodity

By the way, you really don’t want to do this! The exact definition of the term commodity is specifically used to describe a class of goods for which there is demand, but which is supplied without qualitative differentiation across a market. The market treats commodities as equivalent, or nearly so, with no regard to who

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Who Controls Your Prices?

I find myself in a quandary brought about by the age-old question of discount. You know the one: Should Salespeople Have the Ability to Offer a Discount to Close a Sale? In his blog post of the same title, Mark Hunter argues that the answer is a resounding NO, absolutely not under any conditions. He

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