Sales Innovation Expo 2015 – a Review

Over the years I’ve probably attended 40-50 conferences and exhibitions as an exhibitor, mostly in the science arena but with a fair share in the metals manufacturing sector. However, you could count on the fingers of one hand the number I’ve visited as a ‘punter’. Having spent countless hours gazing up and down empty aisles

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Rethinking the Sales Funnel – Part 2

The sales funnel is no longer an accurate way to map the sales process. A bold statement but we laid out the reasons why we feel this way in Rethinking the Sales Funnel – Part 1. One area in which the model does hold true is that it is widely accepted that your output (orders)

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