What have the following got in common? All attribute their success, in some part, to the aggregation of marginal gains. That might sound a bit high falutin’ so we’ll let Sir Clive Woodward explain it Winning the Rugby World Cup was not about doing one thing 100% better, but about doing 100 things 1% better.
Let’s marry together the ideas of the broken sales funnel and the industrial process. We’ve already turned the traditional sales funnel upside down so that leads come in at the bottom and are driven upwards by ‘energy input’ from both the buyer and the seller. We’ve also established what sorts of sales catalysts can be