The Place of Storytelling in Sales

  From the earliest, Man was hardwired to respond to emotion. When Ugg taught his son Ugg how to hunt Woolly Mammoth, he did so by telling him a story. He called on fear, bravery, caution and other visceral feelings to get his point across. As sophisticated as we think we are these days, let’s

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Are You Talking to Me?

¿Me hablas a mí? Kijk je naar mij? A ydych yn siarad â mi? What do you mean, you don’t know what I’m saying? Why not? Ah, is it because I’m not speaking in a language you understand? A good friend of mine works for one of the UK’s electricity distribution companies. She has a

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