How To Turn Your Product Into A Commodity

By the way, you really don’t want to do this! The exact definition of the term commodity is specifically used to describe a class of goods for which there is demand, but which is supplied without qualitative differentiation across a market. The market treats commodities as equivalent, or nearly so, with no regard to who

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Riding the Product Lifecycle

Did you know that the majority of products have a lifecycle? That graph over on the left illustrates how sales volume varies during the various phases. What you may not appreciate is that sales and marketing requirements differ depending on where your products are within their lifecycle.